Microsoft company Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Microsoft company Analysis - Assignment Example Headquartered in Redmund, USA, the operations of Microsoft are spread over 100 countries and the company has a work force of 100,518 around the world. It stood 35th among the Fortune 500 companies of the world declared in 2013 (Microsoft, 2014). Coming to the products and offerings of Microsoft, its operating system, Windows and the Microsoft Office suite are among the popular products. It also develops software applications that find use in mobile phones, enterprise management, storage and server maintenance. Microsoft also has digital music player, Zune; tablets and PCs and video game console, Xbox in its kitty. Microsoft also provides cloud-based services to businesses and consumers, such as Bing, Windows Live Essentials suite, Microsoft Dynamics CRM Online and Azure database services. The company accrues revenues through usage fees and advertising. Additionally, it extends consulting and support services. The company is also into training and certifying the professionals involved in integration and developers (Microsoft, 2014). Standing among the leaders, Microsoft faces competition from Apple, Google and Yahoo for its Windows and online services divisions; HP, IBM and Oracle for its Tools and Server Division; Adobe and SAP for its Business Division and Nintendo, Sony and Apple for its Entertainment and Devices Division. Thus, on the whole, Apple, Google and Oracle are its competitors. The company enjoys huge brand image and loyalty. It is among the well-known brands in the software industry. The products of Microsoft are devised to be user-friendly, and thus easy to use with minimum knowledge in the aspect. Microsoft Word and Excel and Windows operating system have become a part and parcel of every household with a PC in the 1990s and 2000s. Thus, the penetration rate of Microsoft products during this period has been relatively high. Periodic release of updates to existing products and new product development has played a vital role in the